DOOH Advertising an Effective way of Reaching Young, Tech-savvy Consumers

New research from Alfi, an AI enterprise SaaS advertising platform, reveals that 61% of senior advertising executives strongly believe Digital out of Home (DOOH) advertising is the most effective way to reach young, consumers who are tech-savvy, highly social, and on-the-go, therefore becoming the most likely group to interact with out of home (OOH) advertising. (please see the attached press release).

“With web browsers increasingly blocking cookies and crowds returning to stadiums, airports, and rideshares, DOOH is set to grow as ad spend is rapidly relocated to the OOH sector,” said Peter Bordes, Interim CEO, Alfi. “Young adults, while ad resistant and light users of traditional media are spending more time out of home and have a variety of digital media touchpoints, making them a perfect target for DOOH ads.”

Nearly nine out of ten (86%) advertising executives also agreed that people on the move are in an active mindset, increasing alertness outside of their homes – enabling a more seamless digital experience.

This, in turn, is seen in young, affluent consumers, who are likely to spread brand messaging via word of mouth and social media and carry out more mobile searches after interacting with DOOH ads than any other media.

When asked to pick the top five sectors that will see the biggest DOOH ad increase over the next three years, 76% of senior ad executives cited entertainment and media, 62% selected finance, 59% chose the fashion industry, and 52% said health and beauty.