Bangkok, Thailand (No 42) beats both Kuala Lumpur (53) and Singapore (84) in the 2018 Millennial Cities Ranking.
However, digitally native, entrepreneurial and well-travelled, millennials are not afraid to relocate halfway across the world.
Nevertheless, Asian cities do not tempt them.
They place Bangkok far behind Berlin, Germany (1), Montréal, Canada (2), London, United Kingdom (3), Amsterdam, Netherlands (4) and Toronto, Canada (5).
According to the survey, the Millennials group would relocate for the right opportunities and experiences.
But what makes them shun the Asian cities, including Hong Kong (57)?
And why did Singapore fare so badly?
Well, if you are a Millennial, you would prefer a city where:
1. You can build a startup company
2. You can have access to contraception
3. Where gender equality is higher and
4. Where personal freedom and freedom of choice is guaranteed.
That is to say, the cities that landed on top well above the Asian cities qualify for these criteria.
But the number one factor for the Millennials is the LGBT tolerance factor.
Then came the fact that these cities offers better festive mood.
Even Bangkok fares badly in the eyes of the Millennials in the gayness and festive mood rating.
Bangkok, Singapore, Kuala Lumpur, Beijing, Hong Kong and other cities do not have these attractions.
In the light of this, they are dumped in the second tier of the survey.
Comparatively, the survey was built with four main interests in mind.
Nestpick, the company behind the survey, said it analysed 110 cities.
It says it took into consideration these four main concerns:
Is there work available? Can you afford to live a good life? Is the city open and tolerant?
And finally, can you have fun?
Within these larger categories, Nestpick looked into micro factors:
- Internet speed; especially important to those millennials working remotely
- Gender equality; a top priority for young people.
- The startup ecosystem; attracting those hungry for quick progression and
- exciting opportunities
“We then ranked all of these factors and more to determine the best cities for millennials in 2018.”
Ömer Kücükdere, Nestpick MD said Millennials grew up in a shrinking world.
But the internet opened doors their parents could never have dreamed of.
“Budget airlines made those avenues real possibilities,” he said.
It’s now possible to live and work anywhere in the world, says the report.
And these opportunities are shaping how our planet will look to future generations.
“We must learn to adapt to the needs of younger people in order to have a thriving economy.
“And we believe that this ranking offers valuable insights to those cities,” he said.
That is if they are looking for regeneration from a younger demographic