The MMM and the crux of the social media world: Adopt and conquer
The MMM remains one of the most sought after political organisation in the country,
Based on its history, and the nostalgia of the political struggles of its leaders, the party is yet to lose its glitter.
But it needs a new approach to inject its philosophy for a better society in the minds of the younger generations.
How would it achieve that in the age of the Internet?
The other day Paul Raymond Berenger showed, in an interview with L’Express, his awe about the internet.
The leader of the ‘Mauve’ party managed to extract and watch a video of a minister spurting his ‘nonsense’ in public.
But the internet is much more powerful than that!
Adopting and conquering
Needless to say it has to face the challenges posed by the surge in social media activities in the country.
Sure, the MMM needs to adopt all the social media platforms.
But the crucial element remains how will it share its glorious philosophy to the youngsters?
Here, we are suggesting that the MMM should set up a social media wing. It should be an internal wing that will look after all social media activities.
The role cannot be given to old stalwarts who does not even know how to post a message online.
It is the job of the youngsters within the party – those rising stars (though they are very few).
Henceforth, if there are not enough people capable to execute this project, the party should employ the right staff.
This is exactly how the party started its own organ, Le Militant, which sparked a revolution in the local media industry.
The same feat can materialise again, if the party takes steps to capture the lost grounds.
If the leaders would think that cost of this operation is to be a hazard for the party, they should rethink.
The internet revolution
The internet is here to stay. It is here to liberate the people from the numerous shackles of modern slavery.
Yes, some people will react by saying the mobile world is yet another form of slavery.
But remember, the internet is the core of the new world and if it is used in a smart manner, it will result in the liberation of the people.
It is in this perspective that we are here at WFTV. We want to put the spark in the future political struggle of the country.
And we believe that the MMM is the future of the country, not the Labour or PMSD and not even the MSM in its current state. Not even the ML for that matter.
The reason why we are saying this is that these parties – minus the MMM – have one thing in common: They do not have the leadership that can bring Mauritius to greater shores.
The MMM has it
Berenger said it during the L’Express interview – without the newspaper even realising it – that the party is doing a great job with lesser MP’s.
What does that mean?
It means the party still has the resolve to work for the people and to represent them at the highest level of the democratic process.
This is simply a great prowess that the MMM should be proud of.
It is also one that gives the people the right to keep their faiths – at least in the MMM’s leadership – with the hope that the current messy situation will be resolved soon.