Proton's Rebranding at Another Level!

Subang Jaya, November 2021 – National car maker PROTON last week unveiled a new brand gallery, which is at another level. This gallery lifts Proton into a different category in Malaysia.

Dubbed the Gallery of Inspiration and housed at the Centre of Excellence complex, it marks the next step in the company’s rebranding journey that began in 2019 and is open to the public every Monday to Friday from 8.30 am – 5.30 pm.

Comprising several zones, the Gallery of Inspiration showcases PROTON’s history, inclusiveness with stakeholders in Malaysia’s automotive industry, domestic and global network, as well as current and future technologies in a seamlessly integrated display that utilises virtual reality (VR) and augmented reality (AR) to deliver an immersive experience. It also includes the first Proton Café outlet and a collection of historical Proton models that are bound to delight car enthusiasts and casual visitors alike.

“As the country’s first carmaker, the history of PROTON and Malaysia’s automotive industry are intrinsically linked. We have achieved many firsts and introduced various innovations through the years and that journey is proudly shared in the Gallery of Inspiration. At the same time, our products have developed rapidly the last few years so we are also taking this opportunity to show car buyers what the future holds and what they can expect from PROTON,” said Roslan Abdullah, Chief Executive Officer, Proton Edar.

Locating the brand gallery at the Centre of Excellence allows visitors to have a true one-stop experience as it also houses the Crystal Showroom, where they can view, test drive, and book the latest offerings, as well as the Centre of Service Excellence, the premier service centre for all Proton models.

“We invested substantial resources on the Gallery of Inspiration and will update the information as PROTON adds more milestones and models to its portfolio. As for the name, it is our hope that visitors will be inspired by our story, and it ignites a spark that sets them off on their own journey regardless of their field of interest. Of course, it also ties in with our slogan of Inspiring Connections and helps to strengthen the brand story and messaging with our customers,” added Roslan Abdullah.