R3 Launches Premium Genuine Oil And New Merchandise Line
Subang Jaya, 20 January 2022 – PROTON’s motorsports arm, announces the launching of the R3’s new range of lubricants and merchandise. The aim is to reconnect with fans and expand the reach of the brand.
With the brand now under Proton Global Services (PGS), a subsidiary of Proton Edar, this is a new direction for R3 to bring its heritage and products closer to the public.
R3’s range of Premium Genuine Oils is the work of Proton and Petronas. It is available in fully-synthetic and semi-synthetic formulations.
Petronas’ newest Etro 6+ base oil is for both the P1 and P2 authentic oils. They can combat excessive heat in order to improve the performance of today’s direct injection ‘turbo-charge’ engines.
However, with SP and SN Plus ratings, they meet the highest levels of certification by the American Petroleum Institute (API).
Connections
Lee Yeet Chuan, CEO of Proton Global Services, Chief Executive Officer, Proton Global Services says more product launches are coming up.
“The launch of our new R3 Premium Genuine Oil range and merchandise products is the first step in R3’s rebranding journey. They will be sold to the public via our Premium Merchandise Partners in 20 locations throughout Malaysia. There will be more product launches coming up in the future. This includes accessories for Proton car owners, which will help us build our connections with R3 fans.”
The price for the R3 Premium Genuine Oil is RM208 for the P1 fully-synthetic formulation and RM158 for the P2 semi-synthetic product.
However, there is an introductory offer price of RM178 and RM128 until 30 April this year.
Nevertheless, the new range of t-shirts and caps are between RM49 to RM60. They will also be available at all Premium Merchandise Partner locations.
Proton R3 is made up of a team professionals from various backgrounds encompassing engineering, product development, sales & marketing and public relations.
Meanwhile, the common factor that binds the team is passion for cars and motorsports. The motto “Redefining the Limits,” drives the passion, says the company.