Strong performance for publiCT.io in 2023
Supplementing its PR with state-of-the-art AI-driven technology has been the main highlight for clients of the local public relations tech start-up publiCT.io
MALAYSIAN public relations (PR) tech start-up publiCT.io has grown by 85% over the past fiscal year.
Supplementing its PR with state-of-the-art artificial intelligence (AI)-driven technology such as AI-generated press releases and its “pay-as-you-go” services has been the main highlight for clients, boosting its growth.
publiCT.io CEO and founder Manminder Kaur Dhillon attributes its 84.5% revenue growth and positive Ebitda of 11% to its strong market performance and business resilience.
“Our team’s expertise and our clients’ expanded investments, driven by the results we have delivered, have been key to this success,” she says in a statement.
Johan Chairil
publiCT.io’s growth
A main factor of publiCT.io’s growth is the expansion of its client base, with the company being able to double the size.
Manminder said publiCT.io has captured an industry sweet spot, operating smoothly and granting win-win solutions for brands or news sites.
publiCT.io’s main features also include editorial coverage in news sites for brands and by providing newsworthy content for its media partners.
Manminder added that empowering brands with the choice to select their news site marks a revolutionary shift, significantly easing various challenges faced by communications professionals.
“This approach not only enhances control over brand narratives but also streamlines the process of achieving targeted and impactful media presence.
“Simultaneously, news sites retain full editorial control, selecting content that aligns with their needs and capitalising on the monetisation opportunities once the chosen content is selected for publication,” she explained.
Following its plans to grow into a Malaysian PR powerhouse that helps offer end-to-end PR solutions for brands, publiCT.io co-founder Puspavathy Ramaloo said the platform is continuously expanding its network of regional and global media partners.
“This initiative is designed to provide brands with an expanded selection of news platforms for their content, ensuring optimal returns on investment for their PR campaigns and communication efforts, including environmental, social and governance (ESG) initiatives, crisis communications and beyond.
“publiCT.io’s dedication to facilitating mutually beneficial relationships within the industry underscores its role as a dynamic force in the evolving landscape of media and communications,” she says according to the statement.
ESGNewslytics.ai
Manminder also announced that publiCT.io will soon unveil ESGNewslytics.ai, a proprietary AI-powered platform to deliver comprehensive ESG news insights and analytics for a strategic ESG communications narrative.
“ESGNewslytics.ai is designed specifically for communicators, investors, corporations and policy-makers with AI algorithms at the core of the application.
“The application will be able to analyse vast arrays of ESG-related news data, providing companies with real-time mentions and competitor or sector-based analysis, zeroing in on critical ESG themes,” she says.
She added that this will enable businesses to align their communication strategies with emerging trends and stakeholder expectations in the ESG domain.
Regarding their plans for market expansion, Manminder emphasised their trajectory for exponential growth through salient investment strategies with a spotlight on developing more technological advancements.
By utilising these investments and innovating in the PR or media tech industry, publiCT.io seeks to further boost what it can offer while expanding its reach in emerging regional markets.
“At publiCT.io, we firmly embrace the mantra ‘Data Is King’, charting a strategic course where AI and advanced analytics form the cornerstone of our vision.
“This approach positions us at the forefront of strategic content creation, news monitoring and analytics, enabling the crafting of compelling, data-driven narratives for brands within a rapidly changing news landscape,” she adds.