Tokocrypto Selects Global CDP Tealium to Drive Better Customer Engagement
SINGAPORE – Media OutReach – 14 December 2021 – Tealium, a leader in real-time customer data orchestration solutions, today announced its new partnership with Tokocrypto, Indonesia’s most trusted crypto-assets digital exchange platform, to help drive better engagement for its customers. This opportunity will help cement Tealium’s position in Asia
As the pandemic has forced businesses to digitalise and customer interactions have moved online, it is clear that providing great digital experiences has become paramount. Coupled with new customer behavior and the influx of data, there is an increasing need for businesses to prioritize a first-party data strategy.
This is where a customer data platform (CDP) comes into play. As the largest independent customer data platform, Tealium’s data-driven capabilities will help Tokocrypto facilitate real-time personalisation to deliver a robust customer experience.
While Tokocrypto’s vision is to create an open financial system, ensuring greater transparency and equal opportunities for all, it is clear that data is critical in driving the company’s success. With the impending removal of third-party cookies, having a CDP in place is more important than ever.
The CDP industry has also shown immense growth in the first half of 2021, reaching a high of $1.6 billion. It is evident that businesses in Asia are rethinking the way they interact and serve individuals. Tealium’s technology will enable Tokocrypto to create a unified view of its customers, delivering valuable data-driven insights.
“Before Tealium, we did not have a dedicated solution in place for collecting customer data. Now, with Tealium’s help, we can collect and activate data across all our digital touchpoints, building a more accurate view of our customers,” said Nanda Ivens, CMO of Tokocrypto.
“Tealium’s solutions have helped us drive better business outcomes and gain maximum return on our investments.” “Customer data platforms have become a foundational element in today’s digital economy and we’re thrilled to work alongside Tokocrypto in deploying powerful and relevant data-driven experiences for their customers,” said Mark Van Den Haak, VP Sales Asia, Tealium.
“We are excited to integrate Tealium’s data orchestration layer and bring our expertise in helping Tokocrypto effectively track and target its customer’s behavior, and ultimately deliver better customer experiences moving forward.”