Viu closes 2021 with a strong performance
PCCW (SEHK:0008) – HONG KONG/SINGAPORE-Viu, PCCW’s leading pan-regional OTT video streaming service, presents an exciting and diverse Asian content slate for Q4 2021, bringing the best of Asian entertainment to Asia audiences. According to the latest Media Partners Asia (MPA)’s AMPD Online Video Consumer Insights Q3 2021 report released in November this year*, Viu continues to be No.1 in terms of the number of Monthly Average Users (MAU) in Southeast Asia. Viu also ranked second in both paid subscribers and streaming minutes amongst significant video streaming platforms in Southeast Asia in Q3 2021. Viu Malaysia achieved a new milestone when it came in at Number 1 for total paid subscribers amongst all OTT players; and maintained its Number 1 position for total MAU’s amongst freemium OTT’s in the country.
Additionally, new Viu Original and exclusive titles ranging from Korean, Indonesian, Filipino, and Thai dramas to Japanese Anime have kept Viu-ers glued to screen and entertained as it ends 2021. Strong performances on the platform by Viu Original, Now, We’re Breaking Up starring A-list Korean actress Song Hye-Kyo, across Southeast Asia has seen the blockbuster become the most-watched series in its first four weeks in Thailand, Indonesia, the Philippines, Malaysia and Hong Kong.
Ms. Janice Lee, Viu CEO and PCCW Media Group Managing Director, said, “The Q3 results from the AMPD Research report are a clear indication of our consistent performance in the market, with Viu ranked Number One for the eighth consecutive quarter to date in MAU. We continue to respond to the online audience by expanding our content set. Apart from reinforcing our commitment to the local markets to bring the best of Asian and local content to them, we have strived to expand our Viu Original offerings and will continue to do so even more with our exclusive content line-up to be unveiled for 2022.”
In line with its increasing focus on the Viu Original series, two new musicals have been released this November in Indonesia and the Philippines. Write Me a Love Song is a romantic comedy starring well-known Indonesian singers Bio-One, Marsha Aruan, and Dinda Kirana. It is helmed by award-winning Indonesian filmmaker Emil Heradi who also directed Viu’s most successful original production, Pretty Little Liars. Viu’s first Filipino original musical drama, Still, centers on the powerful and poignant relationships among young aspiring artists who were caught in a lockdown while in a music camp. Created by Pat Valera, two-time Palanca Award (regarded as the Philippines’ highest literary honor) winner and playwright-director of popular Filipino musicals, Mula Sa Buwan and Dekada ‘70, the show features world-class Filipino talents from pop music and theatre such as Julie Anne San Jose and Christian Bautista.
The much-awaited drama One Ordinary Day premiered in November and joined the platform’s slate of quality anticipated Korean dramas. It boasts some of South Korea’s top actors, including Kim Soo-Hyun, who last starred in the hit K-drama It’s Okay to Not Be Okay, veteran actor Cha Seoung-won, and Less Than Evil actress Lee Seol.
Viu ended the year with a slew of exclusive content, such as Korean exclusive Moonshine. Sparks are expected to fly between the two leads played by popular actor Yoo Seung-ho (Memorist) and K-idol-turned-actress, Hyeri, best known for her roles in Reply 1988 and My Roommate is a Gumiho.
Be sure to catch these new titles and Viu’s extensive library of fan favourites, First-on-Viu and exclusive titles on the Viu app, which can be downloaded for free on App Store, Google Play, and selected smart TVs, as well as on the web at www.viu.com.