Big win for Publicis Groupe Malaysia with BMW Business

Big win for Publicis Groupe Malaysia with BMW Business

KUALA LUMPUR – Publicis Groupe Malaysia has been awarded the BMW Group Malaysia remit which covers BMW passenger cars, Motorrad and MINI business units respectively.

The scope of appointment covers strategic planning, creative advertising, and digital for the brands, and will commence from April 2022.

“I warmly welcome BMW and Motorrad to the Groupe, and of course continue our relationship with MINI, one of the world’s most recognisable car brands.

“It is incredibly rewarding to see world-class work being recognised by world-class and storied brands. We look forward to achieving great things together over the next five years. Together we can help shape the automotive narrative in Malaysia,” says Neil Hudspeth, CEO of Publicis Groupe Malaysia.

The pitch process saw winning strategy, creative and integrated ideas that covered the enhancement of the consumer journey. It elevates consumer brand experiences, crafting a sustainability narrative, and building brand relevance for each brand and its audiences.

EV adapters

As the automotive industry transitions to electric mobility, Publicis Groupe developed a compelling strategy and holistic ideas for the pitch. The aim was to show how to lead, promote, and educate electric vehicle adopters for the BMW and MINI brands.

The Groupe is setting up bespoke hybrid teams to manage the brands separately with domain experts and related automotive experience.

Publicis Group Malaysia is the current incumbent agency for MINI Malaysia.


Publicis Groupe is a global communication company. The Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation.

The Groupe is a privileged partner in its clients’ transformation to enhance personalization at scale.

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