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Casio to release new BABY-G for fun outdoor adventure

Casio to release new BABY-G for fun outdoor adventure

TOKYO, March 15, 2022 /PRNewswire/ — Casio Computer Co., Ltd. announced today new additions to the BABY-G line of shock-resistant watches for women. Casio will gradually roll out a total of six BGA-310 and BGA-310C watches designed and colored for outdoor fashion.

BGA-310 and BGA-310CAll the new watches are shock-resistant and designed for active women. They feature a fun and familiar round case and incorporate four outsized index markings that glow in the dark to suit outdoor styles.


Available in an array of colors inspired by outdoor fashions — matte coral pink, cotton beige, navy, pale blue, white, and black — they coordinate well with diverse fashion choices. In total, six color variations are available.Evoking the pops of color used for fasteners and pockets on outdoor wear, a glimpse of the interior color through the slits on the side of the bezel adds a playful touch.

All three BGA-310C models feature a cloth band in eco-friendly fabric made from recycled plastic bottles. In addition, both models offer a wider range of motion at the lug where the band connects for an even better, more comfortable fit.All six watches are equipped with a high-intensity double LED light that illuminates both the LCD and dial for an easy read even in dark locations.

In addition to the large, easy-access light button under the 6 o’clock position, the auto-light function also allows hands-free use. When the function is set, just a tilt of the wrist lights the watch, a feature campers and other outdoor adventurers are sure to appreciate when both hands are occupied.


Casio launches

Casio Computer also announced (March 1) the release of a new addition to the MR-G series, the flagship line of the G-SHOCK brand of shock-resistant watches. The new MRG-B5000 is the first MR-G timepiece to feature the iconic design of the very first G-SHOCK.

With a nod to the design of the DW-5000C, the first-ever G-SHOCK released in 1983, the MRG-B5000 now brings a brilliant shine and dignified distinction to the shock-resistant watch by employing cutting-edge metals finished with master polishing craftsmanship.

In order to apply sophisticated polished finishes to even the tiniest corners of the complex bezel form, which is made of 25 different components, Casio developed the new Multi-Guard Structure.

The new structure incorporates shock-absorbent parts in the multi-component bezel to ensure excellent shock-resistance, while also allowing polished finishes to be applied to each individual component, down to the most challenging spots, for a stunningly beautiful finish.

The band employs a special structure, as well, with separate pins embedded in round holes in each metal link, to allow detailed polishing for an equally beautiful finish on the band.