Hepmil Media Group Raises US$10 million in Series A Funding

SINGAPORE, Nov 2021 /PRNewswire/ — Hepmil Media Group, Singapore’s leading technology-driven media company, announced a US$10 million Series A funding round led by Quest Ventures, Pavilion Capital and Bent Pixels to support its expansion plans in the region.

This is also the Group’s first fundraising from institutional investors since its founding in 2015. Hepmil Media Group seeks to redefine SEA’s content and entertainment industry with its Series A funding.

Hepmil Media Group seeks to redefine SEA’s content and entertainment industry with its Series A funding. The Group, which owns media companies SGAG, MGAG, PGAG, as well as digital creator agency Hepmil Creators’ Network, will leverage the fund to strengthen its leadership in the digital media space by growing its content & creators’ platform and capabilities, along with the expansion of its esports and gaming network.

There are also plans to grow more revenue streams, particularly in developing content capabilities to serve regional commerce players in their direct-to-consumer efforts, as well as plans to expand into Thailand and Vietnam in 2022.

“The digital media space in Singapore and Southeast Asia has transformed rapidly over the last decade, and more people are spending their time online for entertainment, as well as to fulfil their everyday needs. We are also seeing more brands looking for an integrated digital media solution capable of reaching and engaging an exponentially growing audience in a compelling manner to drive conversion. Through expansion and investing in capabilities building to push new, innovative solutions for brands, we hope to be able to redefine Southeast Asia’s digital media and entertainment sector, and to remain the preferred platform for brands to work with,” Karl Mak said.

With a presence in four markets across Southeast Asia, Hepmil Media Group has witnessed a strong revenue performance in 2020 despite pandemic-driven challenges.

The Group attributes the solid performance to rising demand for online content and advertising inventory, as brands pivot to a digital-first approach to reach an ever-growing online customer base. Since 2015, Hepmil Media Group has evolved to become more than a digital media platform, with capabilities in technology and production, talent and cast management, as well as in providing media inventory specific to the esports sector in Southeast Asia.

The company has remained profitable since its inception while growing its revenue streams from one to eight. This includes its entry into Indonesia early this year via an exclusive partnership with EVOS Esports, which aims to address the expanding esports market in the market and across the region and to give brands and talents an additional platform to connect with a highly engaged audience.

“Digital content platforms have evolved into eCommerce marketplaces, community town squares and credit access outlets as the digital economy overhauls social compact and personal habits. With an increasingly digitalised audience in Southeast Asia, consumers and organisations seek differentiated, alternative and now-current avenues to communicate, converse and convert. We have been impressed by the Hepmil Media Group founders and leadership bench for a while, and we feel that it is well-positioned to achieve its vision to become a key player in South East Asia’s media scene through its commitment to growing its diaspora footprint and professional services capabilities,” Jeffrey Seah, Partner, Quest Ventures said.