hiTechMODA dominates independent fashion shows in New York
NEW YORK, NEW YORK, UNITED STATES OF AMERICA , February 16, 2022 /EINPresswire.com/ — Award-winning hiTechMODA Fashion Events produced yet another stellar production, February 11 & 12, 2022, at the iconic Edison Ballroom located in Times Square.
Rich in history, textures, and the energy of past performances by legendary icons Bob Dylan, Van Morrison, and Rod Stewart, the atmosphere created an unforgettable experience for their sponsors, designers, models, buyers, influencers, and fashion lovers.
“New York City is personally and professionally important to me. I love the people, and I become artistically charged when preparing and producing during NYFW.
“My mother was a native New Yorker, my daughter Paige is a professional model, living and working in New York, and I have friends who live in the city or the state; NYC is in my DNA,” says Producer PS Privette.
hiTechMODA has a continuing solid reputation as an honest, hardworking production, creating a high-profile platform for designers and models to showcase their collections, says Privette.
“I am always looking for new ways to highlight my sponsors, designers, and models”
Producer PS Privette
“We are moving ahead of other production houses, and the company is scaling to even more cities. What sets us apart from others is our personal and professional commitment to the success of our designers, models, and sponsors”.
Unique fashion show
This season, hiTechMODA hosted an Industry Only runway show that created quite a buzz. Photographers had full access to the venue, allowing them to capture backstage production as well as upstage capturing an intimate view of the models.
At the same time, twelve selected models wearing designs by Claudia Gutierrez took the runway, moving so close they could almost “touch” the photographers positioned nearby. “I took inspiration from a Chanel Fashion Show in Paris,” says Privette.
The photographers loved the concept. The comments were, “that was better than Miami Swim Week… I have never seen anything like that… that was amazing; will you do it again? “No,” I said, but I am sure someone will copy it for next season.”
We also made history, the model’s photos off the runway were loaded onto a Times Square Billboard within 3 hours after the models left the runway.