Men Always Crave Power, Control and Success!
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Dubai-based designer Furne One, the founder of Amato Couture, presents the first full men’s collection at the virtual 2021 Arab Fashion Week last Thursday.
“I can say that this is a new venture for me, and as everyone is aware, my brand specialized in women’s wear, but I am always up for a new challenge,” said One, who is also the creative director.
“Men always crave power, control and success, there is nothing wrong with that. This film is a tale of an army of men chasing their dreams, they are all willing to do everything to make that dream into reality. I can say that this is a reflection of all of us, as we chase our dreams, we do everything to make that dream happen,” says One.
“The title ‘The First Temptation’ is all about my journey to the men’s line. As this is my first ever full men’s collection, this is my sneak peek at this new world.
“I am excited to explore more on this genre of fashion and I am also excited to see how far I can go,” he adds.
The critically-acclaimed Dubai-based fashion house AMATO Couture’s latest men’s collection is supported by trending celebrity agency YUGEN Group, which also produced the worldwide trending Arab Fashion Week in 2018 of South-East Asian Superstar Maymay Entrata – the very first Filipina to open the Arab Fashion Week and co-produced by Nicole Rodrigues and Mae Bakhtiari.