Mercedes-Benz Malaysia: 2,469 commercial vehicles sold in 2017
Mercedes-Benz Malaysia (Mercedes-Benz) said it sold 2,469 commercial vehicles, a 13.06% increase in its commercial vehicles (CV) market penetration last year, backed by new customers in haulage industry’s small and medium operator category.
The company said in a media release today that its best-selling products are the FUSO Truck FE71PB (light-duty segment), FM65FJ (heavy-duty segment) and Mercedes-Benz Actros
2644LS 6×2 (L-cab).
Mercedes-Benz Malaysia Commercial Vehicles said it continues to meet the needs of Malaysia’s logistics and transportation sector with reliable, economically efficient and world-class quality commercial vehicles and service standards.
With this strong performance – despite the dip of 7.9% in total industry volume (TIV) for 2017 in Malaysia – places Mercedes-Benz as a strong supporter of the transport and haulage industry.
It attributed its robust performance in 2017 to its strategy of placing customers at the centre of its initiatives.
“Part of Daimler Trucks, MBM CV represents first-class product quality and service excellence in the Malaysian market. In everything that we do, our focus is on our customers. Safety, reliability and economic efficiency are our topmost priority.
“With the commitment of our dealer partners and the trust of the market, 2017 proved to be a positive year in many aspects. As a new year begins, we remain as committed as ever to deliver vehicles and solutions of the highest quality – Trucks you can trust,” said Mercedes-Benz Malaysia Commercial Vehicles, Vice President, Mr Albert Yee.
In 2017, the Mercedes-Benz Actros proved to be a top choice among hauliers recording an impressive total of 268 units sold, maintaining a double-digit growth of 24.1%. Contributing 32.1% sales, the Mercedes-Benz Actros 2644LS 6×2 (L-cab) remains the most popular model. Meanwhile, FUSO trucks recorded 2,170 units sold.
As a result of securing fleet contracts from new small and medium operators during the year, Mercedes-Benz was able to achieve a market penetration 13.06% for Mercedes-Benz commercial vehicles in 2017, a new record for the company.
Notable fleet deals included successful delivery of 74 FUSO vehicles to KDEB Waste Management Sdn Bhd and 133 units of Mercedes-Benz Actros to Swift Haulage Sdn Bhd – setting the highest number of deliveries in 2017.
Mercedes-Benz also delivered its 300th FUSO vehicle to Biforst Logistics Sdn Bhd and signed a MoU to formalize Biforst Logistics’ intent to become one of the first customers to receive the fully electric-powered light-duty truck, the FUSO eCanter, upon its availability in the Malaysian market in the near future.
Throughout 2017, Mercedes-Benz and its network dealers continued to raise the bar with best-in-class commercial vehicles and service quality for the haulage industry.
Product enhancements included the new TD Canter facelift and ensuring that Mercedes-Benz’s entire product portfolio complies with the United Nations Economic Commission for Europe (UNECE) safety regulations set by Jabatan Pengangkutan Jalan (JPJ). These measures improve vehicle safety and ensure customers’ peace-of-mind.
In addition to its sales success, Mercedes-Benz implemented several after-sales solutions in 2017 to provide Mercedes-Benz commercial vehicles and FUSO customers greater flexibility.
This included a wide range of service and repair packages, mileage and overhaul campaigns (engine and transmission), Mercedes-Benz Trucks Maintenance Contract and Full Scope Service Contract. MBM CV also conducted an exclusive service clinic for FUSO vehicles with a team of experts from Japan providing personalised FUSO after-sales care.
For the full year of 2017, MBM CV recorded a 7.47% increase in throughput compared to 2016, with an impressive total of 26,820 vehicles serviced, comprising 4,820 Mercedes-Benz commercial vehicles and 22,000 FUSO trucks.
In line with its customer-centric strategy, during 2017 Mercedes-Benz enhanced three service centres, namely, Hap Seng Commercial Vehicle Kuching, Hap Seng Commercial Vehicle Klang, and stamped its mark in the northern region with Hap Seng Commercial Vehicle Ipoh.
Catering to both Mercedes-Benz and FUSO Commercial Vehicles, MBM CV and its dealer partners will continue upgrading service centres in 2018 to enable greater sales and service, maintenance and repairs for both brands.