SC Beauty Network expects RM12m in revenue by year-end

SC Beauty Network Pte Ltd said it expects to wrap up the year with RM12 million local revenue following the launch of its internet marketing platform in Malaysia.

The platform known as Spendless Cosmetics was launched in June this year, said managing director Azraai Hafiz Azmi.

Azraai said the group is making RM3 million quarterly and expects the number to progress gradually by the end of this year.

The marketing platform which connects suppliers and resellers to customers has established its new territory in Malaysia with a strong footing and is being marketed under the name SC Beauty Network (M) Sdn Bhd.

“Our revenue in China’s market is worth of US$50 million (RM214 million) currently, followed by India and Malaysia.

“We foresee there will be potentially one billion social media users globally this year,”  the managing director told Malay Mail in a recent interview.

He said that the company’s marketing platform is the first in the world that allows any individual to register as a reseller in thirty seconds, granting the reseller a fully fledged commercial website with over 15,000 cosmetics and beauty products in the store.

“The reseller can start promoting their website on social media and earn commission for every transaction.

“They can monitor their sales and commissions by logging on their account anytime. Our company handles the IT support, purchasing duties and logistics,” Azraai said.

He said the group has expanded into the Indonesian market to introduce a similar programme that has helped thousands of individuals earn extra income without leaving the comfort of their homes.

The group also produced the world’s first halal cosmetics and vegan-friendly cosmetics in beauty boxes, shipping to several countries including the Philippines, Indonesia, Malaysia and India.

Azraai said the group practices connection building and good relationships with its resellers in order to tap on the their personal network and also to recommend products from the suppliers.

“We also run active marketing campaigns on social media with cosmetic giveaways to attract attention to what our company and technology is about,” he said.

To remain competitive, the group believes in genuine and honest connections, and the intention to inspire and empower people through the platform which allows anyone who is struggling financially to immediately be financially independent.

“We also believe in strong leadership and motivational drives, to lead our team towards success,” Azraai said.

He said e-Commerce platforms are dominant in the world nowadays, especially in Malaysia where shopping choices are made easy at the palm of hands.

“Influencers will focus on the beauty industry to promote brands and a wide range of products with better discounts on platforms likes ours,” Azraai said.

Asked on the beauty industry’s outlook, he said it is expected to boom with a wider range of cosmetics available especially in the halal segment.

“There are more local designers and manufacturers on the rise — developing a broader range of halal cosmetics and beauty products.

“We are also producing our own skincare range to keep up with local demand and distribution across Malaysia,” he said.

Azraai added that with the increasing standard of living, women are expected to spend more online.

Nonetheless, he said Malaysia is one of the gateways to enter the Asean market due to the activity rate on social media and the vast population across the 13 states.

“It may be more welcoming and profitable for a technology company than a retail business as we earn and perform through scalability.

“Malaysians are also open to networking and still practice word of mouth as one of the most proven and legitimate ways to recommend products for both business-to-business and business-to-consumer,” Azraai said.

To further contribute to the Malaysian economy, the group aims to create employment by hiring interns and coaching them in the skills needed to scale a startup and get hired for remote employment, thus allowing its employees to work from anywhere in Malaysia.

“Our core business, the SC Reseller programme, will automatically allow anyone to earn income without leaving home and hence, contribute to solving social problems at the ground level related to finance and household bills,” said Azraai, who was a former designer and product analyst at an international company.

He hopes the marketing platform will be well received, possibly serving and guiding 10,000 resellers by the end of 2017.

This article first appeared in Malay Mail Money print edition