Why is the Bangladesh market very attractive to Indian exporters?

Why is the Bangladesh market very attractive to Indian exporters?

In Fiscal Year 2022, Bangladesh is expected to be India’s fourth-largest export destination jumping from the fifth place it is currently holding. This is definitely a landmark for the Indo-Bangladesh relations which began on December 6, 1971, with India’s recognition of Bangladesh as an independent state. It is a time-honoured decision to analyze the factors that have made Bangladesh be in the list of top five export destinations of India and how both countries can generate more benefits from this economic engagement.

According to the available data till October, during the first seven months of the fiscal year 2022, exports from India to Bangladesh increased 81 percent over the same time period in the previous year to USD7.7 billion. This makes Bangladesh the fourth largest export destination of India after the USA, UAE and China respectively. Sri Lanka and Cambodia may also follow Bangladesh’s footsteps to make their market more attractive to Indian investors.

If this export trend remains constant, then Bangladesh is most likely to be ranked as India’s fourth-largest export market from the fifth position it is holding from last year. Analysts and experts were surprised, in the fiscal year 2020, when Bangladesh directly jumped to the fifth position from the ninth position in India’s export profile.

What is the attraction?

This has become possible because of Bangladesh’s economic boom which has ultimately contributed substantially to India’s export growth to Bangladesh. Bangladesh has demonstrated extreme economic success and growth in the past decades, especially among the South Asian countries. The RMG sector, which is responsible for almost 80 percent of the total export earnings, worked as the main engine of economic growth and development. According to the Global Knowledge Partnership on Migration and Development (KNOMAD), Bangladesh has become the eighth-largest remittance earner in 2020. In 2020, the remittance Bangladesh earned from its expatriates accounted for 6.6% of GDP. This remittance inflow ensures stable household income, increased consumption level and improved living standards of the people. Economists also predict that Bangladesh may even surpass India in terms of per capita income in the coming year. Sri Lanka and Cambodia may learn from Bangladesh’s macroeconomic policies to manage their economy for further growth.

In the Fiscal Year 2020-21, the Per Capita Income (PPI) in Bangladesh was $2,554 and the Gross Domestic Product (GDP) of Bangladesh has increased to $409 billion. If we analyze the GDP and PPI of Bangladesh over the last 10 years, we will see a growing trend which ultimately indicates that the purchasing power of the people of Bangladesh has increased over this timeframe. When PPI increases, demand for goods and services increases which makes Bangladesh an attractive market not only for internal companies but also for the foreign companies.

Penetrating Bangladesh’s market!

There are a number of factors that helped Indian companies to successfully penetrate Bangladesh’s market. The shared civilizational bonds, common history and cultural and social affinity bought Bangladesh and India closer. People of these countries have similar tastes in foods and other day-to-day necessities which made Indian companies read the psychology of Bangladeshi consumers. On the other hand, Indian media is widely broadcast in Bangladesh which also created a huge demand for Indian goods in Bangladesh through successful marketing promotion and advertising. Besides, Indian companies grabbed the Bangladesh market perfectly with quality products and affordable prices. Noteworthy to mention here, the major goods exported to Bangladesh from India, during April-October 2021, are cereal, cotton, electricity, vehicle parts, and mechanical appliances.

In Fiscal Year 2019-20, the bilateral trade between India and Bangladesh crossed $10 billion where India’s exports to Bangladesh were $8.2 billion and Bangladesh’s exports to India $1.26 billion. This data shows that there is a huge trade deficit for Bangladesh which should be addressed immediately by both countries especially by India. Otherwise, these economic ties will be questioned by the critics dubbing it as “trade imbalance”. Besides, India, as a South Asian Giant, should provide different types of trade facilities, such as tariff reduction, to create a level playing field for Bangladesh. The countries may undertake a bilateral comprehensive economic partnership agreement (CEPA) to address the aforementioned issue and to have greater bilateral engagement. Not to forget, without addressing issues of tariff and non-tariff barriers, the countries cannot expect to sustain the growth in their economic ties for a long time.