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branding

A collection of 6 posts

How Can Brands Build an NFT Customer Loyalty Program

How Can Brands Build an NFT Customer Loyalty Program

Changing consumer behaviours and the need to transform digitally are steering more brands away from traditional customer loyalty membership programmes towards adopting new digital-enabled incentives, such as leveraging non-fungible tokens (NFTs). Coffee giant Starbucks announced its Odyssey experience in September. This loyalty program will allow its members to earn and

puma SEA launches new #pumadeliveryrun campaign

puma SEA launches new #pumadeliveryrun campaign

KUALA LUMPUR; 20 May 2022 — PUMAhas kicked off its #PUMADeliveryRun campaign across Southeast Asia – a never-before-done activation that sees the brand endeavor to get as close and personal with its target audience as possible. Initiated in conjunction with the launch of its latest female-specific running shoe, the PUMA Run XX

This is how Brands can tap into conversations on Twitter

This is how Brands can tap into conversations on Twitter

Kuala Lumpur, 18 April 2022 – Twitter is #WhatsHappening and what people are talking about right now. Twitter is where public conversations come alive, where it grows, connects, and weaves with culture. It connects people, accelerates information, and sparks creativity. Twitter’s superpower has always been the active and leaned-in audience.

CHAGEE has Datuk Lee Chong Wei as new brand ambassador

KUALA LUMPUR, April 5 (Bernama) — Premium tea beverage brand – BaWangChaji Malaysia has officially announced its rebranding to CHAGEE Malaysia with a brand new look to elevate the consumer’s experience with a modernized tea house atmosphere. This announcement is made in conjunction with the opening of the first CHAGEE Flagship

This is LENE Bird’s Nest new branding direction

This is LENE Bird’s Nest new branding direction

SINGAPORE — 22 February 2022 – Known for its healthy bird’s nest product, LENE has adopted a new take on its brand. Hinging on the Chinese culture of swallows being commonly associated with femininity, grace & beauty, LENE is adopting a more oriental approach. Aligning with the swallows being symbolic of

Image One USA Named a 2022 Top Franchise

Image One USA Named a 2022 Top Franchise

ROLLING MEADOWS, IL, USA, January 14, 2022– Image One USA was recently named a Top Franchise for 2022 by Franchise Business Review. This is the 17th annual ranking of the 200 best franchise opportunities as rated by franchise business owners. The list is available at Franchise Business Review Image One