Luxury Fashion Brands Now Making Trend “Classic” Pieces
YSL is guilty of this practice as their “beach tote” would literally cost more than their full leather option. In Malaysian Ringgit, the price difference would be around RM 1,000. The raffia option costs RM24,420 and the leather one is RM23,580.
Luxury brands are in their decline era, and everyone who’s anyone are discussing their downfall. YouTuber Sophie Shohet and TikToker Celesta both mentioned the appearance of seasonal items being made to look like a classic item. On Sophie Shohet’s end, she states that some classic items are indeed trend items as they can look dated.
@itscelesta I loveeee my celine triomphe bags but give me something exciting #designerhandbags #luxurylifestyle #luxuryfashion #handbagreview #fashiontrends #celine
♬ original sound - celesta | handbag 👑
On the other hand, Celesta states that Celine has been releasing a number of seasonal Triomphe bags that are meant to be seasonal but still remains looking “classic.” Furthermore, this may be damaging to these brands as not all customers are interested in a black leather bag with gold hardware.
Are seasonal pieces from luxury brands dying?
@elysiaberman Summer is almost over but here are some raffia bags that don’t suck! #raffiabag #strawbag #summerbag #loewebag #loewe #khaite #therow #bags #fashion #luxury #beachbag
♬ original sound - elysiaberman
Another TikToker, Elysiaberman states that the new “beach bag” trend is viral, but they cost a significant amount. Ironically, these raffia totes would cost even more than a full leather handbag from the same brand.
YSL is guilty of this practice as their “beach tote” would literally cost more than their full leather option. In Malaysian Ringgit, the price difference would be around RM 1,000. The raffia option costs RM24,420 and the leather one is RM23,580.
Sophie Shohet adds that social media marketing can be damaging to these brands as the popularity of said item will be high during release, but years later, they would be considered as something out of trend.
She adds that the Gucci Marmont belt is arguably a trend piece as it had its heyday. This opinion is reflective of a lot of those who are interested in luxury fashion.
Regardless, the best way to avoid buying items that are trendy but rather, items that would suit your style. Even if the item is an obvious seasonal piece, if it suits your wardrobe, it can make its way to be a forever piece.
Asir Fatagar