Maxim E-Hailing: Key Mobility Trends for 2025

As urban mobility in Malaysia evolves, Maxim identifies five key trends shaping the future of e-hailing in 2025.

AI & Technology – Maxim is enhancing its app with AI-driven features, including a new token-based Address Search System that improves search speed by 30% and corrects typos.

Personalization – The app maps user behavior, allowing passengers to quickly access frequently visited locations and save addresses with custom names.

Mobility Trends

Reliability & Safety – Maxim offers ride scheduling, 24/7 support, real-time monitoring, an emergency button for police contact, and a ride-sharing link for passenger safety.

Driver Training – The company collaborates with driving schools to educate partner-drivers on PSV licensing and regulatory requirements, ensuring compliance and quality service.

Social Impact – Maxim supports people with disabilities through its “Mesra OKU” rate, accessibility features, and community outreach programs, with plans for further social initiatives in 2025.