Philips Airfryers are a big hit across Asia Pacific
Malaysia – With Malaysians spending more time at home over the past two years due to the MCO and the pandemic, Philips Airfryers became a big hit in the country. It is also a major sell across the Asia Pacific region from 2019 to 2021.
As a result, Philips Domestic Appliances has seen over 85% increase in air fryer sales in Malaysia from 2019 to 2021. Close to two million Philips Airfryers were sold across Asia Pacific.
This is a testament to the air fryers gaining popularity globally as a handy cooking device. It has also earned itself a place in the Merriam-Webster dictionary in October 2021.
“The increase in Philips Airfryer sales over the past three years is an indication that people are prioritizing their health and preparing more home-cooked meals for their loved ones. It is heartening to see Malaysians embrace healthy eating habits with the pioneer in air frying technology without compromising on their love for delicious food.
“As a 130-year-old start up, we are committed to delivering meaningful innovation to help people lead healthier, and happier lives every day,” says Ipek Akinci, Country Manager, Malaysia, Singapore and Emerging Markets, Philips Domestic Appliances.
Minimum fat effortlessly
The food that we eat has a significant impact on our overall health and wellbeing. In fact, 60% of consumers worldwide believe that eating nutritious food is vital to staying healthy, while 78% believe that homemade meals are the key to healthy eating.
The Philips Airfryer delivers healthy, tasty and nutritious homemade meals effortlessly and is the only Airfryer with Fat Removal Technology that separates and captures excess fat. Enjoy delicious food that’s crispy on the outside and tender on the inside with maximum taste and minimum fat. The versatility of the fry, bake, grill, roast and reheat features ensures healthier and tastier meals while the patented Rapid Air technology cooks food evenly in hot air, with up to 90% less fat.
Healthy homemade food
The Philips Airfryer XXL with Smart Sensing technology – the latest addition to the Philips Airfryer category – takes the guesswork out of cooking and does the thinking for you. It automatically adjusts time and temperature during the cooking process to ensure that every dish turns out perfectly cooked, just like a professional chef
Clean-up is also fast and convenient thanks to the Airfryer QuickClean basket with removable, non-stick mesh insert. All the removable parts are dishwasher-safe for no-fuss cleaning.
Philips NutriU app
For meal inspirations at your fingertips, the Philips NutriU app has up to 1,000 healthy and delicious recipes for frying, baking, roasting and grilling. You can search by cuisine, prep time, meal type and more. The NutriU app is available for Android and iOS.